Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas – an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.
Sometimes it can be tricky to find the main idea of a story, especially if the story is really long! In some instances, a story may even have more than one main idea. One of the best ways to determine the main idea is to figure what’s NOT the main idea first.